Successful Home-Based Business Owners Develop a Marketing Plan

I’m always surprised by the people that fail to work with a business or marketing plan. The idea seems to be intimidating to many otherwise fearless entrepreneurs. The plan doesn’t have to be a long drawn-out process to be effective. You can take a few minutes and sketch out something quickly that helps you to formalize your goals, establish a budget and evaluate your expected returns on investment.

It will also serve as a roadmap to help you maintain consistent sales throughout the year. Savvy marketers often develop the entire project around a sales and marketing proposal in order to bring in joint venture partners.

There are many ways to develop a marketing plan. The approach taken here is a simple six step process. If you are really creative you can accomplish all six steps on the back of a napkin.

  1. State your purpose – Dr. Stephen R. Covey is famous for coining the phrase; “Begin with the and in mind.” This simply means to have an idea of what your results should look like before you begin your journey.
  2. Quantify the result – if you are selling glass figurines online, you should know how many units you’ll need to sell in order to make the kind of income that will make the project worthwhile. You must identify what success looks like even before you begin.
  3. Situational Analysis – this simply means you are acknowledging where you are in the process at the moment. You will also want to look back in the past to evaluate the decisions and actions that lead you to the present situation.
  4. Marketing Focus – take a close look at consumers to whom you wish to sell your services or products. Get a clear understanding of your ideal prospect; get to know and relate to the problems they face and recognize how your solutions can benefit them.
  5. Tactical – now we brainstorm to find the various methods to get our message to its intended target. Don’t be afraid to get wild, crazy and creative during brainstorming. There are often a few really good ideas hidden among the off-the-wall stuff. Write them all down and review them later.
  6. Budgets Analysis and Performance Milestones – I saved the bean counting for last because it is usually the part that entrepreneurs don’t like to do. Once you have roughed out your marketing plan of attack, you will want to create a budget for which to work your plan. You will also need to set realistic milestones to monitor your progress along the way.

In the end, a marketing plan is just a road map for your objectives. You can create a formal marketing plan with spreadsheets, graphs and even PowerPoint presentations. You might simply look at your worn out napkin one or twice a year. Whichever technique you choose will be perfect as long as you get it done. When it comes to marketing your business, you need to know where you’re going so that you know when you’ve arrived.

Top 10 Books For Any Successful Home Business Entrepreneur

We, like most other successful Network Marketer’s have become students of Personal Development. Without keeping on top of your mindset, conditioning your belief system and realizing that it can be done it is very difficult to be massively successful. In the continuing process of our success we have read many many books. Some have been around for a long time and are staples in every Networkers Library while others are relatively new and should be. We thought we would take a moment and share with you some of our favorite books. Each of these books has had a significant impact on us personally and our business as well.

So here we go with our top 10 reads ( it may be difficult to narrow it down to 10 ). These books are not in any order, just the 10 books we have enjoyed of late:

1. The Secret (Rhonda Byrne)

2. The Traveler’s Gift (Andy Andrews)

3. The Answer (John Assaraf and Murray Smith)

4. The Law of Attraction (Michael J. Losier)

5. Think and Grow Rich (Napoleon Hill)

6. It’s Not About The Bike, My Journey Back to Life (Lance Armstrong)

7. Success Through a Positive Mental Attitude (Napoleon Hill and W. Clement Stone)

8. Think Big and Kick Ass (Donald Trump and Bill Zanker)

9. The Psychology of Winning (Dr. Denis Waitley)

10. The Action Sandwich (Alan Frew)

I feel the need to add one for good luck so here it is:

11. Shut Up, Stop Whining and Get a Life (Larry Winget)

As we prepare for our upcoming teleseminar on Overcoming Adversity, I thought I would take a moment and share a Quote that hits home with me — maybe you can use it or share it down the road:

“A certain amount of opposition is of great help to a man. Kites rise against, not with the wind” ~John Neal

How to Set Up a Business Plan For Online Success

Make sure you set yourself a business plan when starting your online business, and in this way you will be making a road map towards your online success.

When you set up a business plan, you in fact put your goals on paper, and also work out different strategies to help you to succeed. You will also gain a better understanding of the market place and your competitors.

It is a good idea to add growth projections and expectations into your business plan. You will also need to work out who your target audience will be, and work out how your product will meet their needs.

When you do your business plan try breaking it up into sections as follows:

1. A summary of the service or product you want to provide.
2. Research on the product or service, and what the competition is doing.
3. How to position your product so it is above your competitors.
4. Ways to market your product or service.
5. What your budget is and how much you need to invest in your business.
6. Your goals and what you need to achieve with your online business.

Now you need to put your business plan in a prominent place where you will see it on a daily basis. It won’t help to put it into a drawer somewhere. Make a daily list of tasks and try and stick to it. Keep your business plan simple and two pages maximum.

When starting out in your online business, a great way to achieve you goals is to backward plan as follows:

First get a set goal in your mind. Write it down and then write down what the last thing you will need to do is to achieve this goal. Keep doing this backward planning until you get to where you are today. This method was used a lot by the military when they plan their attacks on their enemies. It has since been adopted by many successful businesses and industries.

Each day in your diary you should have a list of things that you need to do today to get you closer to your end goal. Too many of us get caught up on unimportant non productive tasks on the side, and don’t focus enough on the tasks that actually get us to where we want to be. Make sure that you complete that list of things that you want to achieve each day. A good way to ensure you do this is to start each day with that list and do each task until it is complete before carrying on to the next thing.

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